Is Teofimo Lopez Harming His Brand?

Teofimo Lopez is one of the most divisive figures in the sport, but is he harming his own brand?

Lopez is a two-weight world champion, having won titles at 135 and 140. He has beaten some of the biggest names in the sport, overcoming the likes of Vasiliy Lomachenko and Josh Taylor. However, he also followed it up with some lackluster performances, including a dull win over Sandor Martin. Meanwhile, he was also involved in one of the biggest upsets in the sport when he lost to George Kambosos Jr. in 2021.

However, it is Lopez’s conduct outside of the sport that has divided the fanbase. He was accused of making derogatory, racist remarks towards Terence Crawford, who is one the best P4P fighters out there. That will not help Lopez secure the biggest fights with the biggest paydays, something he has been calling for. 

Teo defeated Arnold Barboza Jr. in his last fight in a Riyah Season event. However, Lopez may have damaged his relationship with the Saudis. He referred to Turki Alalshikh as a ‘Dicktator,’ which will not help his cause in getting the biggest bouts. While Lopez may think being controversial will increase the eyeballs on him, the reality is that he is not the biggest ticket seller.

He failed to sell out a fight against Josh Taylor in his hometown. Oscar De La Hoya has reached out to Lopez to offer him a deal, but Teo must first rebrand if he wants to gain the respect of the boxing public, who did not hold back on their criticism. 

Comments

Comments

Find all the latest boxing news and MMA breaking updates on boxingnews.com.