Dana White Says He Wants $10 Billion For Next UFC Rights Deal

Dana White says he's aiming for a $10 billion broadcast rights agreement once the UFC's current Paramount and CBS deal runs out.

The seven-year deal began in January 2026 and is reportedly worth $7.7 billion, or about $1.1 billion a year. It made Paramount+ the exclusive U.S. home of all UFC events, replacing the old pay-per-view model on ESPN+: "I want $10 billion after we get out of this deal. The way that you do that is by adding value to their company," White

White believes growing the UFC's value to Paramount over the life of the current agreement will set up a bigger payday next time. Any new negotiation is still years away, with the Paramount deal running through 2032.