UFC Signs That Prize Guy As Official Partner

That Prize Guy has landed a partnership deal with UFC and Zuffa Boxing that puts the U.K. competition platform inside the Octagon and at ringside for major combat sports events.

The agreement makes That Prize Guy the presenting partner of Zuffa Boxing 10 on August 8 in Dublin, where Aaron McKenna faces Hamzah Oliha at 3Arena. That Prize Guy branding will appear on the canvas and throughout fight week activities, per a UFC announcement.

That Prize Guy Branding Comes To UFC Octagon

As an official marketing partner at selected UFC events, the platform will also receive Octagon placement and broadcast features during main cards. The deal extends That Prize Guy's existing relationships with Zuffa Boxing signees Conor Benn and Johnny Fisher to the promotions themselves.

"That Prize Guy has built something special in the U.K. and Ireland, giving fans the chance to win experiences and prizes that genuinely change their day, which fits perfectly with what our events deliver," Nicholas Smith, TKO's vice president of global partnerships, said in the release.

That Prize Guy owner Paul Harkin called the UFC partnership a longtime ambition. "Our whole platform is built on giving people experiences and prizes they can't get anywhere else, and now we get to do that on the biggest stage there is," he said.

The platform will also receive promotion across UFC's digital and social channels as part of the arrangement. Zuffa Boxing 10 marks the promotion's first card in Ireland.

Source: ufc.com