Rousey Vs. Carano Tops Netflix Charts
Ronda Rousey vs. Gina Carano event hit the number one spot on Netflix in the United States, Canada and Mexico.
The card did better than other events in the same category. The UFC ran UFC Vegas 117 at the Apex facility on the same night and found itself on the wrong end of the comparison. The card reportedly delivered the promotion's lowest viewership since it moved to Paramount+, a data point that will not go unnoticed internally.
Running an Apex card — the UFC's smaller, studio-style venue typically used for lower-profile events — on the same night as a Netflix debut headlined by two of the most recognisable names in the history of women's MMA.
The prelim stream on YouTube reportedly had over 400,000 viewers at its peak — a number that reflects genuine audience interest rather than platform placement alone. Exact figures across both streams have not been officially confirmed.
For MVP MMA, reaching number one on Netflix in three North American markets without the benefit of correct genre categorisation, on a late East Coast timeslot, while operating as an entirely new promotion, is a result that carries genuine commercial weight. The promotion now has data to take into conversations about future events and broadcast deals.
Rousey’s Aim
Prior to the event, Rousey was keen on beating the UFC viewership.
"In numbers, I just want to be able to beat the numbers for the most viewed MMA fight of all time – about 9 million. So beating 9 million will be a success for me. Blowing it out of the park will make me very happy, but that's all I really want to get out of this.
“I just want to be able to convince MVP and Netflix that there's something here, and it's worth the investment, and this is going to be huge and that they should stay in the MMA game and not just dabble in it this one time,” Rousey said
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