Dana White On Zuffa Boxing's First Year

Dana White said Zuffa Boxing has exceeded his early expectations after less than a year in the sport.

Speaking to media over the weekend following a fight card, the UFC president revealed his boxing venture now holds distribution agreements spanning 95 countries. White emphasised that global visibility matters as much as fighter purses when measuring success. Bad Left Hook reported the comments from his post-event presser.

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Zuffa's Plans For Global Expansion

The promotion will follow the UFC's international blueprint by staging cards worldwide rather than concentrating on American and British markets, White confirmed. He said sanctioning body partnerships will be evaluated individually based on what benefits fighters most. When pressed about cooperating with Eddie Hearn on Fury vs Joshua, White noted he rarely discusses Hearn publicly and has no personal issues with the Matchroom promoter.

White characterised the Shakur Stevenson departure as a mutual decision reached during a phone call where both parties agreed to part ways. On ticket sales for Fury vs Joshua in Cardiff, he said the event performed strongly and defended his earlier attempt to move the fight to Madison Square Garden, arguing it would have sold well there too.

🎟️ Get tickets: Buy tickets to Fury vs Joshua on Ticketmaster →

Asked how Zuffa plans to compete when rival promoters control boxing's biggest stars, White pointed to the company's brief timeline. The promotion intends to increase its event schedule across all territories in the coming year.

Fury vs Joshua is set for Cardiff later this year.

Reported via:

• Bad Left Hook — ‘I’m happy with where we are’: Dana White talks about Zuffa’s performance in 2026