No Days Off Premium Water Becomes Official Water of Zuffa Boxing

Zuffa Boxing has locked in a multi-year sponsorship with No Days Off Premium Water, the canned water brand launched by LEGACY gyms founder Manning Sumner. The promotion announced the partnership on Sunday, designating No Days Off as its official water supplier.

The brand will appear on ring signage beginning at Zuffa Boxing 08 this Sunday, June 28, at The Chelsea at The Cosmopolitan of Las Vegas. The card streams live on Paramount+ in the United States and Latin America, on Sky Sports in the UK, and across more than 20 other territories worldwide, UFC.com reports.

Partnership Includes Athlete Ambassadors and Event Integration

No Days Off will feature at press conferences and official weigh-ins throughout each fight week. The company plans to sign Zuffa Boxing athletes as brand ambassadors and will run fan sweepstakes offering VIP experiences at select events. Michael DiNuzzo, Zuffa Boxing's vice president and head of U.S. business development, said the deal fits the promotion's growth strategy. "No Days Off has emerged as one of the more exciting brands in the hydration space, and we're proud to partner with them as we continue to build Zuffa Boxing," he told UFC.com.

Sumner connected the sponsorship to his brand's core message. "We've built our brand and products around the mission that success is earned through consistency, discipline and showing up for yourself every day," he said in the announcement. "Those same values are at the core of every fighter who steps into the ring."

No Days Off uses reverse-osmosis purification and adds minerals including calcium, magnesium, and potassium. The water comes in recyclable aluminum cans and has expanded to more than 3,500 retail and on-premise locations since launching in 2023. The partnership also includes brand visibility on Zuffa Boxing's social and digital platforms.

Source: ufc.com