McGregor Films Tucker Carlson Brand Commercial
Conor McGregor went back to where it all started — and brought Tucker Carlson's nicotine brand with him.
The UFC 329 headliner travelled to Crumlin Boxing Club in Dublin last month to shoot a commercial for ALP, the nicotine pouch company fronted by Tucker Carlson that recently signed McGregor as its newest global partner. Crumlin is the gym where McGregor first learned to fight as a teenager, making the location choice something more than a production decision.
ALP's team flew to Ireland in May for the shoot, which ran for around six hours. When the cameras stopped rolling he took the entire crew to The Black Forge Inn — his Dublin pub and restaurant — for dinner. The commercial dropped on Monday.
The timing places the shoot during McGregor's preparation for his July 11 rematch with Max Holloway at T-Mobile Arena in Las Vegas, a welterweight headliner that marks his first fight since withdrawing from his planned 2024 comeback against Michael Chandler one day before the press conference.
The ALP partnership fits McGregor's post-fighting business profile. He has built a portfolio across whiskey, fitness, and various brand collaborations that has kept him commercially visible during the years the sport has been waiting for him to return.
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