Former UFC And PFL Exec Loren Mack Joins BKB

Bare Knuckle Boxing (BKB) has pulled off a major front-office coup, hiring veteran combat sports executive Loren Mack as its new Chief Marketing Officer and Executive Vice President of Strategy.

The blockbuster hiring was announced just days before the promotion's highly anticipated BKB 56 card in Los Angeles. Mack is a true heavy hitter in the combat sports industry, bringing over two decades of high-level experience to BKB. He began his career during the early, transformative years of the UFC, helping lay the groundwork for what would become a global powerhouse.

From there, Mack spent eight years scaling ONE Championship in Asia, followed by a highly successful six-year run as the Senior Vice President of Corporate Communications for the Professional Fighters League (PFL). Now, he is bringing that elite-level expertise to the rapidly growing world of bare-knuckle boxing.

BKB Chief Executive Officer David Tetreault was thrilled about the new addition, stating that Mack's deep industry relationships and strategic vision are exactly what the promotion needs to scale globally.

"Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports," Tetreault said. "His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships, and bringing BKB to millions of fans around the world."

Mack himself is equally energized by the transition, viewing the move as the ultimate next step in his career.

"I’ve been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today," Mack shared. "BKB has incredible momentum and has established itself as the largest and most-watched bare knuckle boxing organization in the world. I’m excited to help continue to elevate the brand, expand its global footprint, develop new business opportunities, and introduce BKB to millions of new fans around the world."