Exodus Named UFC's First Official Payments Partner

Exodus Movement has landed a multiyear deal as UFC's inaugural Official Payments Partner, the promotion announced Tuesday.

The self-custodial finance platform will receive prominent branding inside the Octagon at every UFC event held in the United States, according to the UFC release. Exodus will also be woven into broadcast features during select numbered events and will serve as an Official Partner of UFC Freedom 250, the White House lawn card scheduled for June 14, 2026.

What the UFC-Exodus Partnership Includes

"Exodus has built a powerful global business by challenging convention and creating a brand that genuinely connects with modern consumers and the way they interact with finance and payments," Nicholas Smith, TKO's Senior Vice President of Global Partnerships, said in the announcement. "That mindset makes them an ideal partner for UFC."

Exodus CEO JP Richardson called the arrangement a chance to put his company's Exodus Pay product "at the center of a national celebration." The platform will power prize payouts at the UFC Striking Challenge during the UFC Freedom 250 Fan Fest at The Ellipse, where fans test their punching power for cash and co-branded merchandise.

The Freedom 250 card, presented by Crypto.com and RAM, marks the 250th anniversary of the United States and is expected to reach an estimated 1 billion households across 210 countries and territories. Exodus will also collaborate with UFC on athlete-focused content across Instagram, Facebook, and X.

UFC Freedom 250 takes place June 14, 2026, on the grounds of the White House in Washington, D.C.

Source: ufc.com