BKB Hires Former Dazn Exec To Lead UK Operations
Bare Knuckle Boxing has brought on Michael Ridout to run its British operations, installing the former Dazn executive as managing director for the United Kingdom.
Ridout most recently worked as executive vice president for combat sports and new business at Dazn, Sherdog reports. Before that, he spent over 17 years in senior roles at IMG, rising to vice president of media. His résumé includes collaborations with the UFC and boxing promoter Frank Warren.
What Ridout Brings to BKB's UK Expansion
At BKB, Ridout will handle British operations while taking on broader commercial and operational duties across the promotion. Chief executive David Tetreault said in a statement that Ridout's track record in media rights, broadcast deals and international boxing strengthens the leadership team.
Ridout called the move a chance to scale BKB's footprint. "I'm delighted to be joining the executive leadership team at such an important stage in the company's development," he said, according to Sherdog.
The hire arrives as BKB continues scheduling events in the United States and overseas, with upcoming cards planned for Biloxi and other markets.
Original reporting:
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