McGregor Unveils Custom 'Money' Shorts

Conor McGregor is two weeks from his return — and he has already told you what this fight is about before throwing a single punch.

Photos from McGregor's California training camp have revealed his custom Venum shorts for the UFC 329 rematch with Max Holloway on July 11, and the design does not require much interpretation. The green nod to Ireland is present, as it always is, but the dominant feature is dollar bills printed across the fabric. The "money" shorts for the money fight.

Venum has form for bespoke designs on marquee occasions — the UFC Freedom 250 card produced its own custom gloves and presentation — and McGregor is the kind of fighter whose wardrobe choices generate their own media cycle. The fan reaction on social media has been divided, which is precisely the territory where McGregor has always been most comfortable operating.

The camp itself is in its final stages. After a week of media commitments in New York City, McGregor relocated to California to complete his preparation alongside boxing coach Phil Sutcliffe and a travelling team that has followed him to the sun for the closing weeks. Sparring partners have included TUF 31 contestant Lee Hammond and former PFL star Nahom Wedi, with McGregor sharing footage of the sessions publicly as fight week approaches.

The California finish is a departure from the Dublin roots that the Crumlin Boxing Club commercial shoot leaned into earlier in camp. The shorts lean into something else entirely — the commercial identity McGregor built during the years he was not fighting, the "Money" adjacency that his Tucker Carlson brand partnership and public persona have amplified since the Poirier leg break in 2021.

Whether the outfit arrives in Las Vegas for the actual walk-out or serves as a camp detail that evolves before fight night is unknown. What it confirms is that McGregor's return narrative is being constructed with the same deliberateness that defined his first run.

The shorts say money. The fight says he needs to earn it.