Dana White Hit Out At A Sponsor For Criticising His Support For Trump
And as part of that process, White recalled receiving a call from Trump in which he asked if the CEO of the UFC would be willing to speak at the 2016 Republican National Convention in support of the former President.
White agreed to do so, as well as post his support on social media for Trump which did not go down well with their sponsor. In response, this is what White had to say.
White On His Support For Trump
“I posted a video for Trump on my personal social media. One of our big sponsors called and said, ‘Take that down.’ You know what I said? Go f*** yourself. You vote for whoever you want to vote for and I’ll vote for whoever I want to vote for. That’s how this works. I don’t even care who you’re voting for. It’s none of my f****** business. F*** you. Don’t ever f****** call me and tell me who to vote for,” White said
This is not the first time that White has had to address controversy when it comes to sponsorship deals. White recently had to address criticism that had emerged following the UFC’s six-year deal with Bud Light.
The terms of the agreement allowed the beer company to sponsor the UFC from next year in a deal worth over $100 million. The organization, however, came under fire for its ad campaign featuring a transgender influencer by the name of Dylan Mulvaney.
In response, many conservative groups called for the company to be boycotted. And yet, White defended the decision to use them as a sponsor, dismissing concerns that it was done for money.
White On Bud Light
“It’s like this whole Bud Light deal. People are talking s*** now, sellout and all this. Believe me, I’m the furthest f****** thing from a sellout. Bud Light is the right move for me. They’re exactly who I want to be with right now and we are very aligned as far as core values go. Sixty-five thousand Americans they employ. That right there should be enough. Sixty-five thousand Americans are employed there. Why would you want to put a bullet in that brand off of one f****** thing? White stated
Ultimately, White has shown that the UFC brand is as big as ever. And following the recent news that the PFL has purchased Bellator, it is only right that White will be aiming to extend the UFC brand in light of the growing competition.
But in doing so, that may result in rubbing people up the wrong way. Find all the latest boxing news and MMA breaking updates on boxingblitz. And there is no getting away from that.